Data shows that customers choose the brand whose packaging best describes their wishes and aspirations for the product, or for themselves when shopping. There’s clear evidence that design matters, so brands investing in their packaging design in the hopes to create the right first impression and reach their target audiences, especially in highly competitive markets, such as cosmetics and skincare products, is not surprising. The look and feel of the packaging is all the more important for products and brands advocating beauty and health, as the consumers tend to be more alert when it comes to products they consume or put on their bodies – but also, they are extremely brand loyal, and in the world of cosmetics, die-hard fans are common.
In the pursuit of youth and beauty, looks are everything – especially when it comes to the packaging of cosmetics and skincare brands!
The packaging is the first thing the customer sees and in the world of cosmetics and beauty products every single product is competing with thousands of others like it, so the need to stand out among the rest is crucial. Somewhat amusingly, it’s also common and somewhat expected, for cosmetic brands to follow trends very closely. Which might result in somewhat similar-looking brands on the market. But there’s a fine line between being a copycat and trend-conscious. Right now the trends in cosmetics branding and packaging include unique, eye-catching typography, eco-friendly packaging materials, and ethereal pastels and natural shades, as well as bold, contrasting colors and patterns. Special printing techniques, such as gold and holographic foil and blind embossing are also having a moment – which we love. Here we’ve picked out 28 beautiful examples of successful cosmetics and skincare packaging design concepts, that manage to hit the design nail on its head utilizing these contemporary trends of the moment.
For more branding and packaging inspiration, see 34 Contemporary Tea Packaging Concepts For the Modern Consumer and 46 Bee’utiful Honey Packaging Designs.
Terrapi cosmetics brand and packaging by Unwind Studio
LABONE brand and packaging by Matias Funes
Selva Cosmetics branding by La Libertad [TNC]
Anabelle visual identity and packaging by Leandra Rexhepi
Love First beauty cream packaging by Unifikat Design Studio
Detoxed packaging by Julia Jay
ASTRO skincare brand packaging by Kristine Reinberga
Hashtag Organics skincare brand and packaging by Too Gallus
One Hand Cream packaging by Blurb Studio
LEAK hand cream brand packaging by Hirotaka Ueda
Starrytale packaging by Alejandro Gavancho.
Moujan Lusso brand and packaging by Alexandra Necula
tropical cosmetics packaging by DUE quattro.
Lipstick Lobby “Fired Up” packaging by Shanti Sparrow Design
Aromatherapy brand packaging by wingyang 杨颖
Blanc Naturals skincare packaging and branding by graphic design studio Foxtrot.
Karin cosmetics branding and packaging by Vương An
Premium oral care product line Equre packaging by Repina Branding Agency.
NOVA Cosmetics packaging by Natali Kalpakova
Ethereal packaging by Faze Design Studio.
Grower Cosmetics packaging and branding by Yan Zaretsky.
ACQUA Cream branding and packaging by Thin Studio
Two Bunch Palms spa cosmetics packaging by Cam Diamond
Pauli & Sisters holistic cosmetic brand packaging by Marina Veziko.
NU makeup branding and packaging design by Meh Design Studio.
Wilding branding and packaging by Kati Forner.
RINGANA packaging by Moodley Design.