Geography, the new gastro bar in Samara Russia, is for everyone who loves to relax to the accompaniment of good music, cool cocktails, and very very tasty food from a menu that is comprised of culinary delights from around the world. The new “it spot” on the town’s nightlife map welcomes partygoers and night owls with a unique and personal visual identity that attracts with its personal take and stylish details.
The visual identity draws inspiration from the surrounding nature, but echos a true party-goers heart. The dark concept utilized iconography from maps and trail markings, while a typographic map acts as a backdrop.
A unique visual identity that draws inspiration from Russian geography – the Volga river, mountains, and surrounding fields
Created by the local HeyMoon Agency that is specialized in branding, interior and motion design, the visual identity draws inspiration from the surrounding nature, but echos a true party-goers heart. The dark concept utilized iconography from maps and trail markings, while a typographic map acts as a backdrop. The minimally modern sans serif font logo reminds of a line illustration and matches nicely with the small logo icon representing a globe.
The dark backdrop lets the foil-printed electric blue details shine, adding a touch of glamour and magic – just like the northern night sky shimmers in its unique way. The cohesive concept feels thoughtful and stylish, combining elegance with a touch of humor as any great party night should! Enjoy more design inspiration on HeMoon Agency’s Instagram.
