Valencia-based Meteorito Estudio graphic studio specializes in creating branding and packaging design concepts that help brands define direction, find objectives, and shine as brightly as possible while leaving a lasting impression or impact on the market. Valuing personalized customer care and a holistic approach, Meteorito often incorporates the client in its design process to maximize its potential for creativity. With numerous successful projects under its belt, the studio’s work has been awarded numerous times, with this experiential packaging design concept they created for the Creativity Center of IE University taking home several.
The experiential packaging stimulates the art of discovery every step of the way, as it simulates the physical space of the Creativity Center it promotes
The limited-edition experiential packaging was designed as a specialty marketing tool for the Creativity Center of IE University, located in the emblematic Casa de la Moneda de Segovia in Spain. The box’s aim as a direct marketing tool is to promote the possibilities and advantages of the Creativity Center’s unique space where art coexists with the business world, and all kinds of activities related to creativity and innovation that are done and encouraged there.
Meteorito designed the beautiful, multi-layered packaging to simulate a journey through the physical Creativity Center and to discover its architecture full of art and history.
Meteorito designed the beautiful, multi-layered packaging to simulate a journey through the physical Creativity Center and to discover its architecture full of art and history. The middle-parting cover represents the doors of the Casa de la Moneda that welcomes you to enter and invites you to take a tour through the different themes represented by the different rooms. At the journey’s end, you can find a personalized USB card with all the necessary information the receiver needs. The offset printed packaging with all its elegant details, thoughtful elements, high-quality finishes, and stylish illustrations represents the meticulous approach of not just the space it promotes, but the studio’s dedication and love for design papers and printing.
The packaging won the BRONZE ADG award in 2020 as well as the SILVER award at the European Design Awards the same year. You can follow more of the studio’s work on Instagram.
Images © Meteorito Estudio