As the festival season most definitely peaks during the summer months, the popular format has soared in popularity over the last few years, taking over our calendars all year around. And while we all might have popped our heads to live music in a crowded field somewhere at least once or twice in our lives, now many of us also take part in art festivals, food festivals, or movie festivals, with many cities and towns having their own trademark event these days. Maybe it’s about efficient time management or more about that we all crave experiences as grandiose as possible, and a larger festival that caters to all your needs and entertainment wants at once, is the answer.
The festival branding sets the premise of what the customer might expect of their experience. It reads into the mood, sets the atmosphere, shares the beliefs and the possible sociopolitical agenda, and most importantly makes a promise of the unique experience one might only experience at that specific festival.
But whatever the reason behind the popularity of the festival trend, the sheer number of them means there’s also fierce competition between each event. Each festival has to compete to sell tickets and to make sure its lineup, price point, and offerings are what festival goers might want, and one important way to convey and lure the possible customers in is to make sure the branding is on point. As the first touch point to the markets and potential festival goers, the festival branding sets the premise of what the customer might expect of their experience. It reads into the mood, sets the atmosphere, shares the beliefs and the possible sociopolitical agenda, and most importantly makes a promise of the unique experience one might only experience at that specific festival. And while festivals are often re-occurring events, it’s common for the branding concept to evolve from year to year.
We’ve gathered below sixteen great examples of festival branding concepts that are full of energy and compelling charisma. For more inspiration, you can read our previous article 21 Inspiring Festival Branding Concepts.
