Brett a Porter – a picnic box made from corrugated cardboard for the Roughcutboard, by Vienna based designer Gerlinde Gruber, who’s specialty is customised packaging with a focus on functionality, structure and unusual, game-like appearance. The handy packaging holds everything essential for a successful picnic… now all we need are those warm summer days to arrive!
Viennese food blogger Alexandra Palla from Rough Cut blog ordered the design of the perfect cutting board from dottings . She sells these cutting boards through her own website, where you can decide to purchase it with or without the Brett a Porter cardboard packaging. As the packaging comes with a handle and in addition to being specially designed for the cutting board, the packaging has specifically designed features to hold your essential picnic requisites, making it an amazing gift idea. You can fit bottles or jars, food items as well as cutlery in the same neat box.
Gruber, running her own packaging design studio, loves solving challenges by making the packaging part of the product experience and delivering the clients message in a unique way. Products are recognizable and reliably dressed without unnecessary design to preserve product authenticity. Her packaging designs are characterized by cleverness and surprising simplicity, which is demonstrated in the Brett a Porter.
Photos via Gerlinde Gruber & Rough Cut blog