Independent multi-disciplinary design Studio Born specializes in branding, packaging, and graphic design, with a simple passion for transforming good ideas into good design. The studio was founded by design duo Ipek Eriş Uğurlu and Ebru Sile Göksel, who joined forces in early 2017. “We see our brands as our good friends and our work as inspiring memories”, Eris & Sile write. “We are here to make brands into natural-born storytellers. Thriving on a powerful identity, we all share one good journey.” The award-winning design studio – whose work we’ve featured here before – has a talent for creating meaningful and highly entertaining branding concepts that stand out in both quality and imagination. While understanding the requirements of successful, contemporary visual identity design, the duo manages to surprise and offer joy in the thoughtful details and clever execution. Their latest work for restaurant & cocktail bar La Plage No.14 not only offers an insight into the studio’s skill set but is an outstanding example of beautiful branding.
Central to the branding is the depiction of Suadiye’s beachside life during the ’60s-’70s, captured through playful scenes and sophisticated figures, evoking a sense of nostalgia and whimsy…
La Plage No.14, nestled in Suadiye, Istanbul, is a blend of bohemian allure, seaside charm, and nostalgia. Characterized by warm wood finishes of the interior, vintage decor elements, and a dominant terracotta color scheme, La Plage No.14 exudes a captivating ambiance, inviting in its vibrant atmosphere. Drawing inspiration from the decades past, playful quotes, and laidback beach life, the eatery is represented throughout the concept as a place for everyone looking for a good time.
A key highlight of the branding is the incorporation of memorable mottos such as “girls just wanna have sun” and “sea la vie,” adding a touch of wit and charm that resonates with the clientele.
“Central to the branding is the depiction of Suadiye’s beachside life during the ’60s-’70s, captured through playful scenes and sophisticated figures, evoking a sense of nostalgia and whimsy”, the designers explain. “The typography, bold and alluring, harmonizes seamlessly with the interior aesthetic, further enhancing the visual appeal. A key highlight of the branding is the incorporation of memorable mottos such as “girls just wanna have sun” and “sea la vie,” adding a touch of wit and charm that resonates with the clientele.”
Moreover, the branding colors, surely selected to complement the warm and welcoming atmosphere, are enhanced with touches of gold, symbolizing sophistication and hinting at the establishment’s vibrant nightlife. In essence, the branding concept for La Plage No.14 embodies a captivating narrative of seaside elegance, artistic flair, and culinary excellence, inviting guests to escape the ordinary and embrace the extraordinary at this enchanting oasis in Suadiye, Istanbul.
Images © Haldun Kırkbir