In the heart of culinary innovation lies Poke Hawaii Bowls, a beloved eatery that brings together traditional Hawaiian cuisine and contemporary flavors. This fusion of tastes is now beautifully encapsulated in a bold new brand identity, masterfully crafted by the passionate graphic and brand designer, Yuliia Hrabynska, who is driven by creativity and a meticulous eye for aesthetics. She describes her design journey as a fusion of innovation and precision, dedicated to breathing life into ideas and creating visually compelling narratives. Hrabynska’s work aims to elevate brands, leaving a lasting visual imprint that resonates deeply with audiences. “I bring ideas to life, crafting visually compelling narratives that resonate,” she explains, highlighting her commitment to impactful design.
Poke Hawaii Bowls is celebrated for its fresh, sustainable ingredients and customizable poke bowls, with a menu that spans from classic Hawaiian dishes to innovative culinary twists
In designing Poke Hawaii Bowls’ brand identity, Hrabynska embraced a vibrant and modern take on traditional Hawaiian aesthetics. “Introducing Poke’s bold new brand identity, a vibrant fusion of Hawaiian spirit and fresh flavors, designed to elevate the art of poke bowl perfection!” Hrabynska enthuses about the project.
The color scheme of the new brand identity is bold and playful. Black and white provide striking contrasts to the bright yellow accents, evoking the warmth and sunshine of the Hawaiian islands. This palette not only captures the essence of Hawaii but also creates an inviting and Instagram-worthy atmosphere. “The design concept combines the rough, urban feel of graffiti with the tropical charm of Hawaii,” Hrabynska notes, emphasizing the unique blend of styles.
The design concept combines the rough, urban feel of graffiti with the tropical charm of Hawaii…the overall design is meant to evoke a sense of fun and spontaneity, making it the perfect spot for customers to grab a quick bite or meet with friends.
The restaurant’s interior mirrors the eclectic and creative vibe of the city. The primary colors, black and white, offer a clean and modern backdrop. Bright yellow accents add bursts of energy, while hand-made lettering lends a personal touch, making the space feel both lively and welcoming. The use of Archivo font ensures readability and balances the design’s playful elements. Hrabynska explains, “The overall design is meant to evoke a sense of fun and spontaneity, making it the perfect spot for customers to grab a quick bite or meet with friends.”
At Poke Hawaii Bowls, the emphasis is on quality and freshness. From hearty bowls of spicy tuna poke to refreshing combinations of salmon and mango, every dish promises the best ingredients and a burst of flavors. The cozy atmosphere and friendly service make it an ideal spot for a quick lunch or a delightful dinner with friends.
Images © Yuliia Hrabynska