In the heart of Romania, nestled in the town of Târgu Neamț, a brand was born from a deep love for beauty, thoughtful detail, and a genuine respect for the art of giving. Ameli Boxes is more than a gift packaging brand—it is a heartfelt design concept that elevates the experience of gifting flowers, souvenirs, or christening presents, by offering a blend of elegance, femininity, and purpose wrapped into one.
Each Ameli creation, from boxes to intricate toppers, is handcrafted with precision and passion. Specializing in bespoke packaging for flowers, gifts, and christenings, Ameli Boxes breathes emotion into every detail. As the team puts it, “All our projects are born from passion.” And their vision? To support entrepreneurs in the modern floral industry who understand that the act of giving is not merely a gesture, but a language of emotion.
If a fashion house exists to make a woman look good, Ameli Boxes is about giving femininity that special moment when a woman should feel refined, elegant, and precious while receiving flowers.
Spring has always been a season synonymous with renewal and beauty, echoing the values Ameli Boxes holds close.
Spring is a time when nature blooms and emotions flourish—a time when flowers are not just appreciated, but cherished. With this spirit in mind, the brand has launched a special Spring Collection, a celebration of femininity, elegance, and seasonal joy. The collection features sophisticated box designs characterized by graceful, feminine lines, modern finishes, and handcrafted details. It’s an ode to the timeless ritual of giving flowers—whether for a special occasion or simply as an expression of love and admiration. “Spring is the perfect time to gift women flowers because it symbolizes renewal, beauty, and fresh beginnings—much like the essence of femininity,” says the Ameli team.
Matching feminine lines and modern finishes with premium materials, truly brings the brand vision to life.
A key element in the identity of Ameli Boxes lies in their deliberate choice of high-quality materials. For their latest designs, the team selected Color STYLE Fresh 300 g/m², Color STYLE Recycling 120 g/m², and Pergraphica® Colours 120 g/m² papers—each sourced with intention and care from Europapier Romania.
These papers were not chosen based on trends or client requests, but rather from a desire to create packaging that lasts and delights. Their tactile textures and elegant tones perfectly complement Ameli’s aesthetic: modern with a touch of classic charm. “The texture of these papers adds extra refinement, and the tones perfectly align with the Ameli style,” the representative shares. “We use them both in box making and in crafting other finely detailed products highly appreciated in the floral industry, such as toppers for single-stem flowers.”
Behind the beauty of each box is a foundation built to endure. Ameli Boxes uses rigid, durable cardboard to ensure each product not only looks flawless but feels sturdy and luxurious. These materials are sourced both nationally and internationally, with Europapier Romania playing a pivotal role as a key partner. What’s more, Ameli is firmly committed to sustainability. “Wherever possible, we use recyclable materials or those sourced responsibly, without compromising on aesthetics or quality.” It’s a mission that aligns with Europapier’s own values—making the partnership both natural and impactful.
At its core, Ameli Boxes isn’t just about packaging—it’s about creating emotional moments through thoughtful design
The brand’s approach fuses craft with vision, elevating floral presentation into something more poetic. For the modern floral designer and the conscious giver, Ameli offers more than a box—it offers a story, a feeling, a keepsake. In a world where thoughtful details make all the difference, Ameli Boxes reminds us that every petal deserves a worthy frame, and every gesture a touch of soul.
Images © Amelie Boxes