With beauty and skincare being such a big industry, with massive amounts of potential buyers, and competitors, it’s crucial to stand out among many. And the best way to do this is with packaging. If your packaging grabs their attention and speaks to what they’re looking for, they’re likely to take your product home and give it a try. A great example of this is the L’Aventure En Primitivance packaging by April Studio, which simultaneously attracts by beautiful design and represents the brand values.
Returning to the natural, without giving up the benefits of contemporary life
L’Aventure En Primitivance, a new luxury skincare brand that grasps the pure, simple power of traditionally used botanicals from the Dalmatian climate, a narrow region of the east shore of the Adriatic Sea in Croatia. Inspired by travel only possible through memories of childhood, poetry, literature, film, and chansons. Primitivance is all about the return to the elementary, natural, simple and elegant elements without giving up the benefits of a contemporary way of life, the wisdom of the primitive, experience of the pure, bottled.
Primitivance is all about the return to the elementary, natural, simple and elegant elements without giving up the benefits of a contemporary way of life, the wisdom of the primitive, experience of the pure, bottled…
Botanical illustrations and gold foil details on Munken Pure paper
The stylish packaging designed by April Studio, an independent brand design studio based in Belgrade, includes both an apothecary style dropper bottle, and a classy paper packaging. The various packaging styles cohesively follow the same polished style, featuring a delicate hand-drawn botanical illustration and gold foil printed details.
April Studio chose the multifunctional Munken Pure 300gsm – paper exclusively available at Europapier – for the packaging, which beautifully highlights the black and white illustrations as well as the contemporary, golden yellow typeface logo.
Images © April Studio