Studio Chapeaux, a renowned branding and packaging design studio based in Hamburg, has delivered a striking and versatile identity for BookLover™, a sub-brand of Thalia, Germany’s largest book retailer. This branding concept stands out for its deep emotional resonance with readers, celebrating the personal and sensory experience of reading.
The design concept reflects the intimate relationship between readers and their personal libraries. For many book enthusiasts, a home library is a source of pride, showcasing their identity and individuality. Studio Chapeaux captured this essence with a modular and dynamic branding system that adapts across applications while remaining distinctly recognizable. The branding evokes the warmth and nostalgia associated with cherished books by employing tactile materials and textured visuals.
The branding evokes the warmth and nostalgia associated with cherished books by employing tactile materials and textured visuals. From reading candles to cozy socks, the sub-brand’s offerings are designed to enhance moments spent with a book, immersing readers in an atmosphere that celebrates literature.
A branding masterpiece for reading enthusiasts
BookLover™‘s identity extends beyond aesthetics – it represents the joy of reading as a sensory experience. From reading candles to cozy socks, the sub-brand’s offerings are designed to enhance moments spent with a book, immersing readers in an atmosphere that celebrates literature. This innovative approach has earned widespread recognition, including prestigious honors like the German Brand Award, iF Design Award, and Red Dot Design Award. These accolades highlight Studio Chapeaux’s success in connecting with audiences through meaningful design.
Studio Chapeaux, known for crafting resonating and impactful brands, has once again demonstrated its expertise with BookLover™. Their work showcases how thoughtful branding can evoke strong emotional connections, creating a design language that is both iconic and personal. For more on their projects, visit their website and follow them on Instagram for more inspiration.
Images © Studio Chapeaux