In the vibrant heart of Bilbao, Spain, Braco Tropical Bar stands as a testament to the rich cultural fusion brought to life by two Latin immigrants — one Brazilian, the other Colombian. This unique establishment, offering everything from brunch to a lounge dinner with cocktails and music, merges Latin culinary traditions with the delicate artistry of Japanese cuisine, creating a unique and exquisite dining experience.
The branding and visual identity of Braco Tropical Bar was crafted by the talented Vitoria Botelho, known for her expressive and contemporary graphic narratives. Botelho’s work is characterized by its boldness, rich color schemes, and crisp execution, making it a perfect fit for Braco’s vision of blending cultures and offering memorable user experiences.
Braco Tropical Bar’s gastronomic proposal is more than just a menu – it’s a celebration of cultures
Visitors are treated to a symphony of flavors that seamlessly combine Latin and Japanese influences, reflecting the diverse backgrounds of its founders. This fusion creates a unique culinary journey that is both familiar and adventurous, inviting guests to explore new taste sensations in a welcoming environment.
The founders of Braco faced a challenge when introducing their innovative concept to the somewhat conservative and traditional Bilbao market. As Latinos, they wanted to incorporate elements of their heritage without alienating the local clientele. The goal was to create a brand that resonates with their Latin roots while appealing to a broad audience.
Botelho’s approach to this challenge was to develop a visual identity that is both vibrant and inclusive. Her concept embraces the spirit of Latin America with a modern twist, using bold colors and dynamic compositions that capture the essence of Braco’s cultural blend. The visual identity, art direction, and packaging designed by Botelho are key to Braco’s appeal. Each branding element reflects the restaurant’s unique proposition: a lively, contemporary space where cultures meet and mix. Using striking visuals and rich colors helps Braco stand out and creates a memorable and enjoyable experience for its customers.
Botelho’s ability to translate Braco’s vision into a compelling visual narrative ensures that the restaurant attracts diverse customers and leaves a lasting impression. The branding effectively communicates the innovative spirit of Braco, inviting locals and visitors alike to experience the magic of Latin-Japanese fusion.
Images © Vitoria Botelho