Multidisciplinary design agency NECON specializes in visual communication and brand strategy. Working for various clients on six continents, and having won numerous awards, NECON’s strength lies in understanding the value of comprehensible and consistent visual branding and delivering on uniquely bold and daring design concepts. Their latest client is Earlybird, a Zurich-based food delivery service focusing on fresh ingredients, healthy recipes, and a convenient ordering process.
A playful design in vibrant colors feels fresh and inviting while enabling for an ever-growing product range
A delivery from Earlybird is supposed to be an energizing break from work, so the playful visual identity was designed to emphasize that.
Vibrant colors and fruit and veggie themed illustrations are at the core of Earlybird’s identity system. A library of hand-drawn ingredients allows the brand to easily create new labels, whatever the idea for a new dish or smoothie might be. The playful approach to composition enables for ever-evolving collection of collateral pieces and packaging examples being added, without restricting any future creativity. Oh, and have you noticed the bird of the logo is actually comprised of two cups? Clever!
Vibrant colors and fruit and veggie themed illustrations are at the core of Earlybird’s identity system. A library of hand-drawn ingredients allows the brand to easily create new labels, whatever the idea for a new dish or smoothie might be.
Earlybirds online platform, while still colorful and playful, had to offer an easy way of planning and ordering your meals for the entire week. Customizing meal sets, group ordering, and precise delivery logistics are incorporated into the system to ensure smooth service. The design from the brand’s online presence, to packaging labels and business stationery, follows a cohesive style, in fun colorful colors and illustrations. The visual identity is memorable and fun, and definitely represents Earlybird’s idea and goal of healthier food delivery option to the tee.
For more takeaway and food delivery packaging and branding inspiration, read 24 Terrific Takeaway Food Paper Packaging Designs.
Images © NECON