In the realm of beauty and cosmetics, where trends often dictate design, Werla stands apart with a visual identity that resonates with both history and modernity. Developed by Design with blink with a team of creative minds, including Lucas Coradi, Victor Weiss, Luiz Arthuso, Landerson Lineker, and Artur Weiss, the Werla brand captures a sense of regal elegance inspired by its namesake. In this historic German area, emperors once resided during the Middle Ages.
The foundation of Werla’s visual identity is a deep connection to history, particularly the rich traditions and teachings of Hildegard von Bingen, a figure synonymous with natural healing and medieval wisdom.
This historical influence is evident in every element of Werla’s design, from the logo to the packaging. The logo, for instance, features a hand-drawn icon inspired by the medieval towers of Werla. This symbol, designed for easy stamping on solid shower bars, shampoos, and soaps, reinforces the brand’s commitment to authenticity and tradition.
Our minimalistic approach features a clean font with slight details that give it enough personality to stand alone without an icon.
The design team opted for an organic, sans-serif font that evokes a nostalgic medieval feeling, adding to Werla’s unique character. This choice of typography plays a crucial role in the brand’s visual identity, striking a delicate balance between historical reverence and modern sophistication. As the team explains, “Our minimalistic approach features a clean font with slight details that give it enough personality to stand alone without an icon.” This careful consideration ensures that the brand’s typography is not just a complement to the icon but a strong visual element on its own.
Werla’s packaging further embodies this blend of past and present. Crafted from eco-friendly materials, the packaging design subtly weaves historical inspiration into a modern aesthetic.
The color palette, while contemporary and eye-catching, pays homage to the elegance of the past, ensuring that each product feels like a luxurious artifact from a bygone era. The packaging for products such as solid face cleansers, lip care in airless dispensers, and hand soaps reflects a thoughtful design approach that is both environmentally conscious and visually appealing.
The attention to detail in Werla’s visual identity extends beyond the surface, embedding the brand’s core values — sympathy, unity, and authority — into every aspect of its presentation. “With Werla, you can feel centuries of absolute essence in every use,” the team notes, emphasizing the brand’s goal to connect consumers with a tradition of beauty and quality that transcends time. This connection is further highlighted by the brand’s logo, which incorporates regional elements, serving as a reminder of Werla’s noble origins while also embracing a modern audience. In a market saturated with fleeting trends, Werla’s visual identity stands out as a masterpiece of design, where every detail — from the medieval-inspired icon to the eco-friendly packaging — tells a story of elegance, tradition, and contemporary style.
