Wine labels today are more varied and diverse than ever before. Illustrated, minimal, extravagant, tactile, whimsical, funky, splashy, adventurous, Instagram-worthy, bold, moody, or comical – the new contemporary wine label can be anything and all. In contrast to the traditional style which most commonly features serif typography, and an emblem, or possibly a small, hand-made illustration of grapes or the winery, is taking a backseat to a new wave of contemporary wine label design.
Illustrated, minimal, extravagant, tactile, whimsical, funky, splashy, adventurous, Instagram-worthy, bold, moody, or comical – the new contemporary wine label can be anything and all.
With thousands of bottles lining the shelves, the design of the wine label plays a significant role in drawing the attention of potential customers
The design and visual style of the wine label or packaging can make or break the success of a new wine when introduced to the market. The design plays a surprisingly important role in the customers purchasing decision, as often the consumer has limited experience or prior information about the product itself, so the experience of the visual outlook comes into play. This results in an incredible number of creative and attention crabbing wine label designs on the market.
With the label being the first thing people notice about the bottle, it can offer much more information beyond the variety and origins of the grapes, flavour profile, and what type of occasion its best suited for. The label is there to represent the wine’s character, while relaying a mood, an atmosphere, or appeal to certain emotions or memories. It’s essential for a wine label to both be eye-catching and beautiful, while staying authentic to the nature of the product itself. These two should support and reinforce, not fight each other.
Design & Paper has curated a list of the best 50 wine label and packaging designs, which solely on their style and ability to stand-out among the sea of products, have earned a spot on the top shelf! Let us know what you think of the list, or is there one we should have included? To find out more about a specific design, click on the image for the original source.
