In Augsburg, Bäckerei Wolf has long been more than just a bakery — it’s a cherished institution where locals savor fresh Wolfbreze, gather with friends, and bring home the taste of quality. Anyone who lives in Augsburg knows the Wolf bakery. With a rich heritage rooted in simple, quality ingredients and craftsmanship, Wolf’s recent rebranding by the creative minds at Moodley (previously featured here) now celebrates a profound transformation, shifting from a brand focused on “I” to one that embraces the spirit of “we”. This new direction cements Wolf as Augsburg’s warm, friendly “good neighbor.”
The refreshed brand identity, visual language, and wording highlight Wolf’s promise of honest, artisanal baking at a time when quality can be hard to find.
Moodley’s comprehensive rebrand for Wolf goes beyond a logo update. The refreshed brand identity, visual language, and wording highlight Wolf’s promise of honest, artisanal baking at a time when quality can be hard to find. Every element, from the vibrant visuals to the welcoming language, brings the bakery’s core values to life. The promise “Wolfgemacht für dich” (“Wolf-made for you” in eng.) reflects the family business’s commitment to natural ingredients and traditional methods, setting Wolf apart in a world of mass-produced, artificial products.
Flour, water, salt — and love. At Bäckerei Wolf, these are the essentials.
Each item sold at the bakery is carefully crafted with an appreciation for the natural, the genuine, and the local. In Augsburg, this rebrand positions Wolf as a gathering place for all — where customers and employees both experience the warmth of a true community.
The Moodley team responsible for this transformation includes Vasilisa Aristarkhova, Marie Dokter, Beatrix Haidinger, Andreas Kump, Florian Mondl, Nora Obergeschwandner, Johanna Rädle, Clara Sinnitsch, Rita Stahlberg, Birgit Taucher, Daria Titarenko, and Laura Wittmann. Their work reimagines the essence of Bäckerei Wolf, bringing together brand positioning, claim, and visual and verbal identity to roll out a brand transformation rooted deeply in the values of community and craftsmanship.
With expertise in strategy, design, and technology, Moodley continues to create experiences that inspire, merging the digital and the physical to create brands that resonate. With Bäckerei Wolf’s new identity, they have managed to create a rich and welcoming concept that enhances not only the brand’s legacy but also Augsburg’s culinary landscape — one warm, fresh loaf of bread at a time.
Images © Moodley