“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute explains. After this year’s popular choice: Greenery, a more bold choice was made for next year. Dramatically provocative and thoughtful purple shade Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
