From retro flowers to wavy lines and bold colors to stamps and batches, the popularity of vintage-inspired branding and packaging are signs of our growing need for connection, story-telling, and personal memories – even if it’s from the past. It feels familiar, homely, and easily approachable, everything that the constantly evolving technologies and digitalization are not. And to balance out the growing use of AI tech and futurism, we need something familiar and nostalgic to connect to. Whether we feel anxious about the turbulent times of modern society or the unknown future, we search for refuge in the things we know and trust. There’s nothing more soothing than the feeling of nostalgia, a powerful feeling to use when aiming to break into new markets or win over or relate to an audience.
It feels familiar, homely, and easily approachable, everything that the constantly evolving technologies and digitalization are not. And to balance out the growing use of AI tech and futurism, we need something familiar and nostalgic to connect to.
More and more brands are starting to use or draw inspiration from vintage-inspired branding, adding their own modern twist to it. It doesn’t matter if the product in question is of the latest model, brands have noticed the benefits that come from a dose of nostalgia. This trend has been taken on by all kinds of companies from beverages to coffee makers, and restaurants to cosmetics brands – for which you can see examples below.
To read up on more trends we’re forecasting for the coming year, see Exciting Branding & Packaging Design Trends We’re Expecting To See On The Rise In 2023 and The Most Weird & Wonderful Typography Trends We’re Expecting To Take Off This Year in which we predict the up-and-coming trends in branding, packaging, and typography.
