WohnZimma is a neighbourhood cafe in the small village of Piesendorf in the state of Salzburg, characterised by its homely interior, roasted coffee and home-made pastries. Miriam Weiss created a spot-on branding for the coffee house as her bachelor thesis while studying at FH JOANNEUM in Graz, including stationery, web design and packaging.
The basic idea of WohnZimma is to serve homemade cakes and selected regional products to coffee loving customers while offering a living room styled atmosphere that welcomes everyone to relax. To highlight the handmade character, Weiss’ design includes a rubber stamp, that is used on all corporate documents, and reflects the interior and gives a special vintage touch to the whole brand appearance. The look and feel of the coffee house is nicely converted into a homely and accessible design, from the use of kraft paper to the hand-made look of the logo. All in all the visual identity seems to perfectly describe the living room vibe of WohnZimma, a result every good design project aims to achieve.
Images © Miriam Weiss